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Different Campaigns for PLA ADs

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Suppose i have 4 products . I wanna run PLA ads for these 4 products. All 4 products are of different category. Should i create one campaign for all the different products or should i creater one campaign with 4 adgroups ?

1 Expert replyverified_user

Re: Different Campaigns for PLA ADs

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
If targeting and budget are the same for all four products, one campaign, four ad groups.

Re: Different Campaigns for PLA ADs

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Is it possible to create different campaigns for every single product of PLA Ad....

Re: Different Campaigns for PLA ADs

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭
That's possible. Create 4 campaigns and ad groups, and set the auto target for each PLA to one of the four product ID's.

Why do you consider setting up four campaigns? It's more work to manage, and might not be necessary.

Re: Different Campaigns for PLA ADs

Top Contributor
# 5
Top Contributor
Hi jatinder,

You can do it either way. Placing the 4 products in 4 AdGroups within the same campaign they all share the same budget. Placing in separate campaigns allows you to set a budget for each product separately. If one of your products is much more profitable for you, you might want to allocate more budget for it.

You can split them by campaign later, too. Use the AdWords editor to copy the AdGroup to a new campaign.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords