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Different AdGroup, different keywords but same display ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello, I am wondering if I created different adgroup with different keywords in each adgroup but in every adgroup I will have the exact same display ads, will this affect the overall campaign performance or resulted in conflict against each adgroup?

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Ayu P
September 2015

Re: Different AdGroup, different keywords but same display ads

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Ayu P,

If you are worried about internal competition because of the same ad being used then there is nothing to worry about. User search queries trigger keywords not ads. Ads are then served based on the targeting criteria that was triggered and in what ad group that trigger occurred.

In short, there will be no conflict between ad group because of the same ad.

Now whether it will affect performance is another story. This needs a bit more context for a more detailed answer, but in short: it depends.

Your ads should always be tested throughout the duration of the campaign. In other words you should never have the same ad running till the end of time. Constantly testing and improving is what makes your account more profitable in the long run.

Furthermore, is the same ad really applicable to every ad group? Are there not difference in targeting and different audience reach? should those audiences not have a tailored message to them in particular that would be more convincing?

These are some of the things you have to think about

Good luck

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Ayu P
September 2015

Re: Different AdGroup, different keywords but same display ads

Rising Star
# 3
Rising Star
Well, it wouldn't be a conflict but you'll have to ensure keywords are inline with ads, for relevance. For instance: Footwear and apparel in two ad groups should have specific ads and keywords. Ads about shoes that show up for apparel related keywords wouldn't be effective.


Good luck,
Sumanth
Sumanth Sridhar

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Ayu P
September 2015

Re: Different AdGroup, different keywords but same display ads

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Ayu P,

If you are worried about internal competition because of the same ad being used then there is nothing to worry about. User search queries trigger keywords not ads. Ads are then served based on the targeting criteria that was triggered and in what ad group that trigger occurred.

In short, there will be no conflict between ad group because of the same ad.

Now whether it will affect performance is another story. This needs a bit more context for a more detailed answer, but in short: it depends.

Your ads should always be tested throughout the duration of the campaign. In other words you should never have the same ad running till the end of time. Constantly testing and improving is what makes your account more profitable in the long run.

Furthermore, is the same ad really applicable to every ad group? Are there not difference in targeting and different audience reach? should those audiences not have a tailored message to them in particular that would be more convincing?

These are some of the things you have to think about

Good luck
Marked as Best Answer.
Solution
Accepted by topic author Ayu P
September 2015

Re: Different AdGroup, different keywords but same display ads

Rising Star
# 3
Rising Star
Well, it wouldn't be a conflict but you'll have to ensure keywords are inline with ads, for relevance. For instance: Footwear and apparel in two ad groups should have specific ads and keywords. Ads about shoes that show up for apparel related keywords wouldn't be effective.


Good luck,
Sumanth
Sumanth Sridhar