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Different Ad groups for the same remarketing audience

Participant ✭ ✭ ✭
# 1
Participant ✭ ✭ ✭

Hi All,

Is it good idea to run different ads (advertising two different products/events) for same remarketing audience at the same time by creating two ad groups for the same re marketing audience?

 

Thanks

 

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author santosh s
April 2017

Different Ad groups for the same remarketing audience

[ Edited ]
Top Contributor
# 2
Top Contributor

If the audience is a good fit for the products, there's no problem. But it does depend on how you execute it.

 

If both products are on the same website, consider having them both in the same ad group, and set campaign settings to "rotate evenly". That will give them both a chance to shine.

 

Or if the products suit different demographics within the same audience, you should consider using different ad groups or campaigns, or making creating custom audiences to suit.

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author santosh s
April 2017

Different Ad groups for the same remarketing audience

[ Edited ]
Top Contributor
# 2
Top Contributor

If the audience is a good fit for the products, there's no problem. But it does depend on how you execute it.

 

If both products are on the same website, consider having them both in the same ad group, and set campaign settings to "rotate evenly". That will give them both a chance to shine.

 

Or if the products suit different demographics within the same audience, you should consider using different ad groups or campaigns, or making creating custom audiences to suit.