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Differences between Adwords and Double Click.

Explorer ✭ ✭ ✭
# 1
Explorer ✭ ✭ ✭

Hello,

This is Soumik Ghosh.I am Analytics and Adwords certified professional.Just wanted to know the basic differences between Adwords and Double Click.

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Accepted by CassieH (Community Manager)
November 2015

Re: Differences between Adwords and Double Click.

Top Contributor
# 2
Top Contributor

Hello,

 

Google AdWords is a paid advertising platform where advertisers enter into an ad auction and their ads are shown based on various metrics as you may already be aware of.

 

DoubleClick search is a search management platform where advertisers, digital marketing agencies can manage the large scale advertising across different search engines which includes Google, Bing Ads, Baidu.

 

You can find more details around this here:- https://support.google.com/ds/answer/1187512?hl=en&ref_topic=2473095&vid=1-635774845174164810-293197...

 

Pankaj

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Marked as Best Answer.
Solution
Accepted by CassieH (Community Manager)
November 2015

Re: Differences between Adwords and Double Click.

Top Contributor
# 2
Top Contributor

Hello,

 

Google AdWords is a paid advertising platform where advertisers enter into an ad auction and their ads are shown based on various metrics as you may already be aware of.

 

DoubleClick search is a search management platform where advertisers, digital marketing agencies can manage the large scale advertising across different search engines which includes Google, Bing Ads, Baidu.

 

You can find more details around this here:- https://support.google.com/ds/answer/1187512?hl=en&ref_topic=2473095&vid=1-635774845174164810-293197...

 

Pankaj

Re: Differences between Adwords and Double Click.

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭
Thanks for the reply.It will be nice if you elaborate it a bit more.

Re: Differences between Adwords and Double Click.

Top Contributor
# 4
Top Contributor
Hello,

Did you check the reference I linked above? It gives more insights on that.

Pankaj

Re: Differences between Adwords and Double Click.

Explorer ✭ ✭ ✭
# 5
Explorer ✭ ✭ ✭
Hello Pankaj.I really understand that. it is like more bigger version of Adwords search where major search engines like Google.Yahoo managed are under one roof in search only campaigns.

Like like Double click supports Display campign like DS?
please elaborate.

Re: Differences between Adwords and Double Click.

Follower ✭ ☆ ☆
# 6
Follower ✭ ☆ ☆
Major Double Click products are:
DCS - Double Click Search (search across google search and other major engines)
DCM - Double Click Campaign Manager (for serving ads & tracking visitors)
DBM - Double Click Bid Manager (display & video ads across GDN and other major display exchanges)

DCS & DBM comes very useful with large scale campaigns when you are dealing with big budgets and also tracking conversions or segmenting website visitors via DCM.

Re: Differences between Adwords and Double Click.

Explorer ✭ ✭ ✭
# 7
Explorer ✭ ✭ ✭
Thanks Mohammed.If you can give some tutorial resources about how -to about each product it will be great.

Re: Differences between Adwords and Double Click.

Follower ✭ ☆ ☆
# 8

Re: Differences between Adwords and Double Click.

Explorer ✭ ✭ ✭
# 9
Explorer ✭ ✭ ✭
Awesome Mohammed!I will go step by step I am new to this you know.

Re: Differences between Adwords and Double Click.

Follower ✭ ☆ ☆
# 10
Follower ✭ ☆ ☆
Good luck mate!