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Difference between phrase match and broad match modifier

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey Guys,

 

Can any one tell me deeply about difference between Phrase Match and Broad Match Modifier, with example

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Eric Gehler (Badged Google Partner)
September 2015

Re: Difference between phrase match and broad match modifier

Rising Star
# 2
Rising Star
Hi Sanjay,

Phrase match requires the words to be present in the search term in the same order. Prefix and suffix would still match the keyword. For instance: the keyword "red shoes" would match the search term buy red shoes, cheap red shoes, red shoes delhi, etc.

Broad match modifier requires each word to be present in the search term, in any order though. Ads would show only when all words are present in the search term, irrespective of the order. For instance: +buy +red +shoes would show ads for search terms like where to buy red shoes in delhi and not red shoes online.

Hope that clarifies Smiley Happy

Good luck,
Sumanth
Sumanth Sridhar

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author sanjay k
September 2015

Re: Difference between phrase match and broad match modifier

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Sumanth..........

View solution in original post

Marked as Best Answer.
Solution
Accepted by Eric Gehler (Badged Google Partner)
September 2015

Re: Difference between phrase match and broad match modifier

Rising Star
# 2
Rising Star
Hi Sanjay,

Phrase match requires the words to be present in the search term in the same order. Prefix and suffix would still match the keyword. For instance: the keyword "red shoes" would match the search term buy red shoes, cheap red shoes, red shoes delhi, etc.

Broad match modifier requires each word to be present in the search term, in any order though. Ads would show only when all words are present in the search term, irrespective of the order. For instance: +buy +red +shoes would show ads for search terms like where to buy red shoes in delhi and not red shoes online.

Hope that clarifies Smiley Happy

Good luck,
Sumanth
Sumanth Sridhar
Marked as Best Answer.
Solution
Accepted by topic author sanjay k
September 2015

Re: Difference between phrase match and broad match modifier

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Sumanth..........

Re: Difference between phrase match and broad match modifier

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
I was think a similiar question .

Is there any difference between

"red shoes", "shoes red"

and

+red +shoes

Re: Difference between phrase match and broad match modifier

Follower ✭ ✭ ☆
# 5
Follower ✭ ✭ ☆
you may follow the link for more query solution : https://support.google.com/partners/answer/2497836?hl=en&ref_topic=2799762