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Difference between Click to Download and Mobile App Extension

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi I was wondering if someone could tell me the difference between click to download and mobile app extensions, they appear to be the same to me but are under two different sections in adwords help.

 

Thanks!

1 Expert replyverified_user

Re: Difference between Click to Download and Mobile App Extension

Top Contributor
# 2
Top Contributor

Hello SIconfusion; welcome:

 

the principle is easy, though you may need a developer help to implement (well... at least with the demo I saw)

AdWords has various types of clicks: the "regular" click, we all know, that directs a user to a destination URL, click to call that starts a phone call, and click to download, that starts downloading an app.

 

(Since it's relevent to mobile, is was placed in the mobile section of the help center...nothing that should make it suspicious...Smiley Happy)

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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