AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

4.2K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

Deleted

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
September 2015

Re: Will Google allow a TM with acquired distinctiveness to be on Keyw

Top Contributor
# 2
Top Contributor

Hi,

 

Your client can bid on any trademarked keywords they would like, just like any other keywords.

 

Google recently changed their policies on Trademarks, especially the point you're referring to.

 

You cannot stop anyone from bidding on a keyword, the only steps you can take is to challenge if someone is using a trademarked term within the ad copy.  This is also dependent on your location and some local laws may apply.

 

This is the snippet I am referring to (from this page):

 

"Google will not investigate or restrict the use of trademark terms in keywords, even if a trademark complaint is received."

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
September 2015

Re: Will Google allow a TM with acquired distinctiveness to be on Keyw

Top Contributor
# 2
Top Contributor

Hi,

 

Your client can bid on any trademarked keywords they would like, just like any other keywords.

 

Google recently changed their policies on Trademarks, especially the point you're referring to.

 

You cannot stop anyone from bidding on a keyword, the only steps you can take is to challenge if someone is using a trademarked term within the ad copy.  This is also dependent on your location and some local laws may apply.

 

This is the snippet I am referring to (from this page):

 

"Google will not investigate or restrict the use of trademark terms in keywords, even if a trademark complaint is received."

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Deleted

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Deleted.

Re: Will Google allow a TM with acquired distinctiveness to be on Keyw

Top Contributor
# 4
Top Contributor

Hi Brian,

 

On the same page I linked above, you can find all the pertinent information regarding TM use and how to report claims.

 

-Tommy

 

 

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’