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Dallas or dallas - Different results, How Come?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Im using Traffic Estimator and got these results for Dallas using the U.S as location.

 

Keyword   Clicks     Impressions    

Dallas       1.99          45

dallas        0.00           0

 

I've tried other towns with the same results

Is Adwords case sensitive.

 

If I am running an exact keyword ad do I have to do two? One for "Dallas auto repair" and another for "dallas auto repair"

 

What am I doing wrong?

 

Thanks

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: Dallas or dallas - Different results, How Come?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
Google doesn't notice case sensitivity. What's probably happening is that the uppercase one keyword was there first, and therefore, is getting a better quality score now, and all impressions.

If you would pause the "Dallas" keyword, your ad should still display from the other keyword.

Re: Dallas or dallas - Different results, How Come?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi David. I just gave you bad information. I was using Traffic Estimator not Adwords.

Would you please reread the post again with the correction made and let me know what you think:

-----------------------------------------------------------------------------------------------------------------------------------------------------------

Im using Adwords and got these results for Dallas using the U.S as location.

 

Keyword   Clicks per Day     Impressions per Day  

Dallas         1.99                         45

dallas          0.00                         0

 

I've tried other towns with the same results

Is Adwords case sensitive.

 

If I am running an exact keyword ad do I have to do two? One for "Dallas auto repair" and another for "dallas auto repair"

 

What am I doing wrong?

 

Thanks

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Dallas or dallas - Different results, How Come?

Top Contributor
# 4
Top Contributor

Hi p_4204,

 

I just used the traffic estimator and entered "Dallas auto repair" alone and then did the same with "dallas auto repair" alone. Each estimated a similar amount of traffic.

 

My best guess is you could use either one as a keyword, but if you use both "Dallas" will get the credit for the click.

 

AdWords is not case sensitive.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords