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Dallas or dallas - Different results, How Come?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Im using Traffic Estimator and got these results for Dallas using the U.S as location.

 

Keyword   Clicks     Impressions    

Dallas       1.99          45

dallas        0.00           0

 

I've tried other towns with the same results

Is Adwords case sensitive.

 

If I am running an exact keyword ad do I have to do two? One for "Dallas auto repair" and another for "dallas auto repair"

 

What am I doing wrong?

 

Thanks

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
September 2015

Re: Dallas or dallas - Different results, How Come?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
Google doesn't notice case sensitivity. What's probably happening is that the uppercase one keyword was there first, and therefore, is getting a better quality score now, and all impressions.

If you would pause the "Dallas" keyword, your ad should still display from the other keyword.

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Dallas or dallas - Different results, How Come?

Top Contributor
# 4
Top Contributor

Hi p_4204,

 

I just used the traffic estimator and entered "Dallas auto repair" alone and then did the same with "dallas auto repair" alone. Each estimated a similar amount of traffic.

 

My best guess is you could use either one as a keyword, but if you use both "Dallas" will get the credit for the click.

 

AdWords is not case sensitive.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

View solution in original post

Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
September 2015

Re: Dallas or dallas - Different results, How Come?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
Google doesn't notice case sensitivity. What's probably happening is that the uppercase one keyword was there first, and therefore, is getting a better quality score now, and all impressions.

If you would pause the "Dallas" keyword, your ad should still display from the other keyword.

Re: Dallas or dallas - Different results, How Come?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi David. I just gave you bad information. I was using Traffic Estimator not Adwords.

Would you please reread the post again with the correction made and let me know what you think:

-----------------------------------------------------------------------------------------------------------------------------------------------------------

Im using Adwords and got these results for Dallas using the U.S as location.

 

Keyword   Clicks per Day     Impressions per Day  

Dallas         1.99                         45

dallas          0.00                         0

 

I've tried other towns with the same results

Is Adwords case sensitive.

 

If I am running an exact keyword ad do I have to do two? One for "Dallas auto repair" and another for "dallas auto repair"

 

What am I doing wrong?

 

Thanks

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Dallas or dallas - Different results, How Come?

Top Contributor
# 4
Top Contributor

Hi p_4204,

 

I just used the traffic estimator and entered "Dallas auto repair" alone and then did the same with "dallas auto repair" alone. Each estimated a similar amount of traffic.

 

My best guess is you could use either one as a keyword, but if you use both "Dallas" will get the credit for the click.

 

AdWords is not case sensitive.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords