AdWords
1.8K members online now
1.8K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

Daily potential reach not proportional to spend?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi

I just filled in the first page of the google adwords screen for a new campaign for my website www.gpxeditor.co.uk.

 

I accepted most of the suggested keywords and added a few.

 

However, if I set the budget to £1 per day, then the daily potential reach (clicks) is *lower* than if I set it to £0.50!

 

If I increase the budget from £0.50 then the reach (clicks) goes up and up until I get to £0.88, and then if I go higher than that the reach drops off a cliff!

 

I've set it to £0.88 for now then but am keen to understand this phenomenon I am seeing before I put my campaign live.

 

Thanks!

 

 

Re: Daily potential reach not proportional to spend?

Community Manager
# 2
Community Manager

Hi Ben, 

 

That's an interesting find. I'm curious to know if anyone else here found something like this?! 

 

In the meanwhile, I will dig deeper into this and keep you posted,

 

Stay tuned,

Mini