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Daily potential reach not proportional to spend?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭


I just filled in the first page of the google adwords screen for a new campaign for my website


I accepted most of the suggested keywords and added a few.


However, if I set the budget to £1 per day, then the daily potential reach (clicks) is *lower* than if I set it to £0.50!


If I increase the budget from £0.50 then the reach (clicks) goes up and up until I get to £0.88, and then if I go higher than that the reach drops off a cliff!


I've set it to £0.88 for now then but am keen to understand this phenomenon I am seeing before I put my campaign live.





Re: Daily potential reach not proportional to spend?

Community Manager
# 2
Community Manager

Hi Ben, 


That's an interesting find. I'm curious to know if anyone else here found something like this?! 


In the meanwhile, I will dig deeper into this and keep you posted,


Stay tuned,