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Daily ad costs well above 120%?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

So in playing around a bit I have daily campaign costys of 30.00 that yesterday ran 47.00. I understand the 30.4 over the monthly (I think lol) Is it fair to say I will be given a credit for the difference above and beyond the 120% for the day?   

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Accepted by Archit (Top Contributor)
June 2017

Daily ad costs well above 120%?

Top Contributor
# 4
Top Contributor

If  you did not make changes to the budget for the same day, any charge above the 20% would  be credited back to the account.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Daily ad costs well above 120%?

[ Edited ]
Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi Aaron,

 

I think you are using enhanced bidding strategy for your campaign. Please check the settings.

 

According to Google, "your Ad can allow up to 20% more clicks in a day than your daily budget. This is called overdelivery.  And it's a good thing: if we end up showing your ad too much -- to the point where you accrue more costs than your daily budget allows for over a billing cycle -- then we'll give you a credit for those extra costs."

 

But, don't worry -- over a month-long billing cycle, you won't be charged more than your daily budget would've allowed for over 30.4 days.

 

To know more about Charges and your daily budget

 

Hope this will clear your query.

 

Thanks,

Aslam

Re: Daily ad costs well above 120%?

Top Contributor
# 3
Top Contributor

@Aslam S, bid strategy is independent of daily budget.

 


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’
Marked as Best Answer.
Solution
Accepted by Archit (Top Contributor)
June 2017

Daily ad costs well above 120%?

Top Contributor
# 4
Top Contributor

If  you did not make changes to the budget for the same day, any charge above the 20% would  be credited back to the account.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’