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Daily Budget

[ Edited ]
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# 1
Visitor ✭ ✭ ✭

When I set a budget for SEM campagin, will ad stop showing on that day when it has hit the daily budget?

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Accepted by topic author Jorena T
October 2016

Daily Budget

[ Edited ]
Badged Google Partner
# 2
Badged Google Partner

Hello Jorena T

 

Yes that is correct however keep in mind that google may spend up to 20% more of your budget any given day, but you will never be charged more than your daily budget multiplied by 30.4 (average days in a month)

 

Here is a link to Google's Daily budget Definition

 

Hope that helps 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Jorena T
October 2016

Daily Budget

[ Edited ]
Badged Google Partner
# 2
Badged Google Partner

Hello Jorena T

 

Yes that is correct however keep in mind that google may spend up to 20% more of your budget any given day, but you will never be charged more than your daily budget multiplied by 30.4 (average days in a month)

 

Here is a link to Google's Daily budget Definition

 

Hope that helps 

Daily Budget

[ Edited ]
Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭

When your ad campaign is set to display ads evenly throughout the day (which is the default, and recommended setting), Google will attempt to deliver your ads so that budget is evenly expended across each 24 hour period.  Depending upon the market and your campaign, they may stop delivering ads before the day is over.  

Some days will overshoot your daily ad spend, but over the course of a month Google will adjust, to come pretty close to your daily ad spend. 

 

hth, and let us know if that answers your question!