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Daily Budget

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello!

 

I am wondering why my ad is not appearing and adwords is saying that I've used my entire daily budget, when I haven't even used half of it yet.  My daily budget is set for $3, however I have only spent $1.07 on a single click today.  By my math that should allow for at least one more click at that same amount, however my ad is not appearing because I've used my budget...Where's the disconnect here?  What am I missing?

2 Expert replyverified_user

Re: Daily Budget

Top Contributor
# 2
Top Contributor

Hi Ben
You have nowhere NEAR enough data to be worrying about or making decisions about this.

It's important to note that clicks cost different prices depending on MANY different factors.

 

Have a watch of this for more info.

https://www.youtube.com/watch?v=PjOHTFRaBWA

 

It's likely that Google knows that your NEXT click is going to cost a lot more than $1. In fact, it's certain. Especially if your quality score is decreasing.

 

I recommend that you read this help article on daily budgets to get the full details of what you are experiencing.

https://support.google.com/adwords/answer/6312?hl=en

 

Re: Daily Budget

Rising Star
# 3
Rising Star
Hi Benjamin

are you sure what adword notification saying that you have used your entire budget? because if your budget is $3 and if you have already used $1.07 and if your ad delivery method is standard adword will try to limit showing your ad in a row to keep your ad showing throughout the day. so even thought at that particular moment your not showing it might show in later time.

if you can go to status bubble near your ad column and say us what mentioned there it would be helpful. also did you try ad preview tool to check your ad?

Re: Daily Budget

Top Contributor
# 4
Top Contributor
Further to Nisal's point, you should also have a read of this - https://support.google.com/adwords/answer/2375418

Hope that helps.