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Daily Budget

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# 1
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After a few weeks of having a campaign paused, the campaign was enabled at $50.00 a day.  Yet, the first day of being enabled the campaign spent $90 on the Display Network, is that normal?

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Re: Daily Budget

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# 2
Top Contributor


Could it  be that those $90 were actually spent over two (calendar) days, but within 24 hrs? Or did you made any adjustments (to the budget) on the same day?

Google will allow 20% additional spending per day, to offset days with lower spending, but no more than that. Your over all monthly budget will never go over 30*daily budget. (30.4*daily budget to be accurate.)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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