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Dabs.com and BT Shop same website

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

Something that has been puzzling me for some time and now wondering how it works with PLAs

 

The Dabs.com and BT Shop are the same company. Both sites run from the same site and sell the same products. They manage to get both their sites listed in Google Shopping. How do they do it when multiple listing from the same company is against Google policies?

 

Here's a link to them in a search result (sort by total price):

https://www.google.co.uk/shopping/product/6018297021960587334?q=ZT-60903-10M&bav=on.2,or.r_cp.r_qf.&...

 

Thanks

 

2 Expert replyverified_user

Re: Dabs.com and BT Shop same website

Top Contributor
# 2
Top Contributor
Interesting...Can you show that those sites are owned by the same entity?
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Dabs.com and BT Shop same website

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Here's an old BBC news article from when BT acquired Dabs:

http://news.bbc.co.uk/1/hi/business/4956100.stm

 

Also BT business Direct has appeared in the Shopping results this morning - that's the same company too.

 

Here are the returns page details for all three, they are all the same:

Dabs.com

http://www.dabs.com/articles/help/returns-and-refunds/how-do-i-arrange-a-return--348.html

BT Shop

http://www.shop.bt.com/articles/help/returns-and-refunds/how-do-i-arrange-a-return--2776.html

BT Business Direct

http://www.businessdirect.bt.com/articles/help/returns-and-refunds/how-do-i-arrange-a-return--5470.h...

 

A clear indication it's the same website powering all three and the same team processing orders and returns.

 

Why Google not suspended them for policy violation?

 

 

Re: Dabs.com and BT Shop same website

Top Contributor
# 4
Top Contributor
@Mathew; I will have to refer the case to Google Policy team. I will get back to you with an answer.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Dabs.com and BT Shop same website

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
That would be great, thanks Mathew. I have other examples of companies (large and small) doing the same thing. The Google Shopping results are very congested for tech product searches in the UK.

I was hopeful the introduction of PLAs would clean the experience up - but it's not the case, we still have companies submitting ex. Vat prices and wrong delivery details. It's a mess.

Re: Dabs.com and BT Shop same website

Top Contributor
# 6
Top Contributor
UK is not the only country where that happens, unfortunately. I've reported many ex. VAT prices, and in some cases, after a regrettable delay, they changed their prices.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Dabs.com and BT Shop same website

Top Contributor
# 7
Top Contributor

Hello there;

Google replied that there was no violation in this case, since the "double serving" for PLA is a bit different than for Adwords. (You can notice that  a "merchant" on PLA  is defined differently than a "business" on AdWords).

 

https://support.google.com/merchants/answer/2700314?hl=en

 

 

PS: I assume that "down the road" the two polices will be consolidated. (My guess...)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Dabs.com and BT Shop same website

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Thanks for your help and thank you for referring this to the google policy team. Looking at the link you have provided, I can't see a definition of a "merchant".

I get the page: Help > Google Shopping Policies > User Experience > Landing page quality

Where is the definition of a "merchant"?

Under "Duplicate and Borrowed Content" it says: "One listing per product, regardless of whether they own multiple websites or not"

It's great they have said there was no violation - I can now look at the same approach - I'd just like to be more confident it wouldn't result in a suspension.

Re: Dabs.com and BT Shop same website

Top Contributor
# 9
Top Contributor

Hello again;
My understanding, is that the PLA and AdWords define in a different way "business entity":

 While in AdWords the two (companies you mentioned) -  if do not meet the exemptions in the "double serving",  could be considered "one business entity" - in PLA-  they would not.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Dabs.com and BT Shop same website

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭
Thanks for you continued support.

I've read the support page on double serving in adwords and understand how this policy works in relation to bidding on similar keywords:
https://support.google.com/adwordspolicy/answer/2600168?hl=en-GB

The support page for PLAs states:
"Your products must be submitted in accordance with our feed specifications and must be in compliance with the Google Shopping policies."
https://support.google.com/merchants/answer/2660968?hl=en-GB

and the support page for Google Shopping policies states:
Merchants must only submit: One listing per product, regardless of whether they own multiple websites or not
https://support.google.com/merchants/answer/2700314?hl=en&ref_topic=2700369

I can't find any definition of "Business entity" or how Google defines a "Merchant"

I feel I need to see in writing from Google how Google Shopping Policy (used to govern PLAs) defines a business entity and website ownership.

Without a point of reference how could I defend a policy violation, should one occur?

Thanks again