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Cross Device Marketing for Banner Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I've looked at answers to similar questions asked in the past, but couldn't find a conclusive response on this topic. I am curious how the Google Display Network can perform cross-device or cross-screen marketing to users by showing them an ad on their phone then later on their desktop. Is this mainly done by tracking Google or Facebook login? Also, I noticed someone say this wasn't yet possible via Google's ad network, but I've been cross-device targeted myself, so there must be a way to effectively do it. Any help would be greatly appreciated. Thank you!!

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Accepted by MosheTLV (Top Contributor)
June

Cross Device Marketing for Banner Ads

Top Contributor
# 2
Top Contributor

Hi Jeff,

 

Cross-device remarketing is available for Google Display Network and DoubleClick Bid Manager. Some information is available here

 

https://adwords.googleblog.com/2016/09/New-Digital-Innovations-to-Close-the-Loop-for-Advertisers.htm...

 

Deepak