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Creating a new campaign for shuttle service

Rising Star
# 1
Rising Star

Hello guys,

 

This is the first thread im posting here. 

 

I am new to adwords and I'm following adowrds certification these days. Recently i got a client who engage in Private air shuttle service based on Disney land and paris airports. And my client need to increase engagement in Ireland and UK. 

 

So i used google display planner and keyword planner to create my campaign. and i got a budget around 1000$ for month.

 

Do you guys have any suggestions to through out before starting this campaign?

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Accepted by topic author Nisal L
September 2015

Re: Creating a new campaign for shuttle service

Top Contributor
# 2
Top Contributor
Hi Nisal,
Welcome to the community.

First of all, does your client know that you're just starting out? Not my business but in my experience, if you don't disclose this up front, it can cause problems down the line.

The answer to your question is quite a complex one. It's a bit like you saying:

"I just took a job as a taxi driver. I'm learning how to drive. I have my first customer in the back. I've taken the handbreak off and put some gas into the car. Anything else I should think about? Should I learn how to drive before taking this customer to their destination?"

OK, a fairly stark analogy there but apt nonetheless.

For the display network, I'd have a look here:
https://support.google.com/adwords/answer/2549129?hl=en

Also, for tips for success, check out this section:
https://support.google.com/adwords/?hl=en&rd=1#topic=3119106
(The section on structuring your account is important)

I'd also suggest reading over some of the articles here on the community:
https://www.en.adwords-community.com/t5/User-Articles/bg-p/User_Articles

They're a goldmine of tips and tricks.

Finally, as someone from Ireland, I would caution you about using poor grammar in your ads. The Irish are not very forgiving and it will impact your ad performance.

I hope the above articles gave you some ideas. If you have any more specific questions, please let me know and I'll do my best to help out or point you in the right direction.