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Crazy keyword suggestions

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

If ever you wondered whether or not to blindly accept all the keywords suggested by the AdWords Keyword Planner,

<rant>
here's an example:

I'm setting up a campaign for an auto body and collision repair shop. One of the keywords recommended by the planner was:

 

paint fix

 

</rant>

 

Anyone else have crazy ones?

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
March 2017

Crazy keyword suggestions

[ Edited ]
Top Contributor
# 2
Top Contributor

historical statistics such as search volume data are important
when evaluating the suggestions -- not necessarily what may

seem unusual or out of the ordinary.

how people are actually searching, what is on the landing-page, and
the content on the website as a whole, may also be a key influence.

for paint fix, auto body repair websites are among the top few results
and a featured-snippet; there may be an untapped marketing possibility,
rather than an outright rejection.

see also
https://trends.google.com/trends/explore?q=paint%20fix

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
March 2017

Crazy keyword suggestions

[ Edited ]
Top Contributor
# 2
Top Contributor

historical statistics such as search volume data are important
when evaluating the suggestions -- not necessarily what may

seem unusual or out of the ordinary.

how people are actually searching, what is on the landing-page, and
the content on the website as a whole, may also be a key influence.

for paint fix, auto body repair websites are among the top few results
and a featured-snippet; there may be an untapped marketing possibility,
rather than an outright rejection.

see also
https://trends.google.com/trends/explore?q=paint%20fix

 

Crazy keyword suggestions

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Suggestions are exactly that. You are right in that it's best not to expect that keyword planner suggestions are going to be perfect all the time or 'blindly accept' what comes out Smiley Happy 

 

It's always important to

1. Consider how keywords relate to your specific business/products/services (subtle differences do matter)

2. Consider the user intent for searches behind the keywords you choose

3. Pair your keyword list with a good list of negative keywords to refine even further

4. Consider additional match types beyond just 'broad match' 

 

Applying some additional steps should not only increase CTR, but also increase the likelihood of conversions as the resulting traffic becomes more targeted and relevant.

 

I hope this is if some help.

Crazy keyword suggestions

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

I couldn't even get on to keyword suggestions...it kept taking me back to setting up an Adword campaign.

Re: Crazy keyword suggestions

Top Contributor
# 5
Top Contributor

both an active campaign (paused or running) with a budget and
proper, valid, billing information are now required to use the
keyword-planner -- the cost of a running campaign is per-click.
https://support.google.com/adwords/answer/6366720
https://support.google.com/adwords/topic/3119071
https://support.google.com/adwords/topic/3119073

(a) if the account has been fully created and the entire
sign-up flow has been completed, including billing details
and a campaign then, the tools-tab should appear atop the
main menu-bar, aside home, campaigns, and opportunities --
keyword-planner will then be under the tools-tab:
https://support.google.com/adwords/answer/1722070
if not, try resetting the browser-window zoom-level to 100% scale.

note that if a manager-account (my-client-center/mcc) is being used then,
a client-account must be created (linked) and selected first, before
the tools-tab will appear -- these are account/campaign specific tools.

importantly: to not be charged, be absolutely certain that all campaigns
are paused; otherwise, the advertising-clicks will be continually charged --
no matter how well or poorly designed the advertising campaigns may be.

also importantly, most keyword-planner features require an ad campaign
with a budget to help calculate accurate and appropriate information.

exact steps on how to pause (suspend) a campaign are currently here:
https://support.google.com/adwords/answer/2404259

(b) however, if an account has been fully created and the entire sign-up-flow
has been completed, including a (paused) campaign and proper billing details,
but the keyword-planner still cannot be accessed or an issue still exists then,
a support-specialist at google may be contacted directly --
https://support.google.com/adwords/answer/8206
https://support.google.com/adwords/answer/1385067
https://support.google.com/adwords/answer/7218750

(c) otherwise, keyword-planner is mainly to help improve paid-advertising or
existing ad-campaign research -- rather than general or aggressive search-term,
search-ranking, search-engine-optimization, or any related analysis.

note that ad-campaign budgets, ad-auction bids, the type of product or service
advertised, customer behavior, overall account performance over time, clicks,
competitor bids, match-types, quality-scores, targeting, advertising-spend
in relation to google's recommended ranges, spend-on-advertising over time,
how the tool is used, usage frequency, actual past or expected trends, and
many other advertising related actions, may statistically skew or temporarily
inhibit, useful or actionable keyword-planner results.

keyword-planner offers the following features for paid-advertising research:
- search for keyword/ad-group ideas for use in a paid advertising-campaign;
- help select competitive bids and budgets to use with a paid ad-campaign;
- forecast keyword performance with respect to a budget/paid ad-campaign;
https://support.google.com/adwords/answer/6371305
https://support.google.com/adwords/answer/3022575

(d) otherwise, google-trends is available for generic, cursory pre-campaign
or prolonged search-term, search-engine-optimization, or related analysis
and currently requires no billing details, no budget, no ads, no bids, and
no account information whatsoever:
https://www.google.com/trends/
https://www.google.com/trends/explore#q=flowers
https://www.google.com/trends/explore#q=chocolate
https://www.google.com/trends/explore#q=oranges
https://www.google.com/trends/explore#q=flowers%2C%20chocolate%2C%20oranges&cmpt=q&tz=Etc%2FGMT%2B4

see also
https://www.en.advertisercommunity.com/t5/AdWords-Announcements/Updates-to-the-Keyword-Planner-Tool/...

Crazy keyword suggestions

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Not crazy but in the last week we have a whole batch of suggestions to add Keywords which already have their own ad groups and are live not paused. The suggestion is to add them to other existing ad groups. This happened after the exact KW update announcement.