AdWords
5.2K members online now
5.2K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

Cost vs CPC

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Noob here.  I'm using "Keyword Planner" an I'm wondering what the difference is between "Cost" and "Avg CPC" in the "Detailed Estimates" section.  I know what "Avg CPC" means, but what does "Cost" mean?  Cost of what?  See attached image for specifically what I'm trying to figure out:

 

cost

Re: Cost vs CPC

[ Edited ]
Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi

Cost would be estimated daily spend on that keyword on the basis of estimated CTR
for that keyword all across the Adwords accounts.

Abhishek

Re: Cost vs CPC

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
Hello BuffaloHD S,

In detailed estimate you see an estimated daily cost, in case you do not fill any amount in "Enter daily budget" but just a "bid". On the basis of bid you entered, adwords tool calculates the maximum spend in a single day. If you will set a daily budget before getting estimate it will show you the number of clicks under the set budget.


Thanks.

Re: Cost vs CPC

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆

Cost =  The suggested bid value on any given day that Google suggests.

 

Avg CPC = What you actually pay for each click.

 

Check out the Glossary here: https://support.google.com/adwords/topic/3121777?hl=en&ref_topic=3119071