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Cost prices in campaigns

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi guys

 

So we have a campaign set up with each of our products set up in the feed from our site, is there any way of uploading the cost price for each item so we can track each items profit when we make a sale through the campaign?

 

Thanks

2 Expert replyverified_user

Re: Cost prices in campaigns

Rising Star
# 2
Rising Star
Hi Roco,

When it comes to prices, profits and all these sales numbers, it all goes to Google Analytics. You'd have to activate Google Analytics Ecommerce Tracking, to enable your GA to receive all of your product information, but it requires a little bit of programming on the website.

This can help:
https://support.google.com/analytics/answer/1009612?hl=en

If you just need the actual number of people who bought your products, I guess that Conversion Tracking can help. Here is how:
https://support.google.com/adwords/answer/1722054?hl=en

Hope this helps.

Leandro Martinez | Basta1Click

Re: Cost prices in campaigns

Top Contributor
# 3
Top Contributor
Hi Roco L,

You would get the most detail of products sold, quantity and price with eCommerce tracking in Analytics. Import those transactions to AdWords as conversions.

You can also use the AdWords conversion code and have your shopping cart fill in the google_conversion_value.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords