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Cost of regionally targeted ad for a small community

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# 1
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What is the typical cost of a regionally targeted ad for a small community of painters? How to set this up on a small budget? Does it make sense to use AdWords/Google advertising for this?

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Accepted by topic author Martin E
November 2016

Cost of regionally targeted ad for a small community

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# 4
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In order to be able to promote your club with an AdWords campaign, you need a landing page which you have control of.  A Google+ page would work; or you could create one using a landing page service; a single-page website, etc. 

 

Especially in a small geographic area it is unlikely people will be actively searching for your club, so a search campaign isn't likely the best choice.  Sometimes that works when there is "keyword overlap" with people searching for other things, but that would likely only work in a wider geographical area. The best type of campaign is likely a display network campaign, properly targeted, to create awareness.  A video campaign might also work.  It is difficult to predict whether the economics would work out. 

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Cost of regionally targeted ad for a small community

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# 2
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Martin, when you say "a small community of painters" could you explain a little more clearly?  Are you talking about an artist community that lives in a town or region?  What type of product is being marketed to them? It's really hard to even provide a guestimate answer without more clear information.

 

Many small businesses succeed with AdWords using modest budgets, and find that AdWords is one of the most efficient, economical ways to reach customers. 

 

In Google AdWords advertising, the amount you spend per day and month is up to you, as you set the ad budget.  The appropriate level of budget varies strongly depending upon which business you are in, where your ad is geographically targeted, and how your campaign is configured.  

 

A method for setting a starting ad spend budget is outlined in this article by Scott Dunroe:

 

https://www.en.advertisercommunity.com/t5/Articles/How-to-Figure-Out-Your-Starting-Budget/ba-p/39389...

 

An appropriate budget involves considering your average cost per click, then how many clicks do you want to buy, on average per day, and how much business do they bring you.  There are published estimates for a "range" for some markets, but in reality you won't know the average cost per click until you setup a campaign and begin to run it.

 

hth

Re: Cost of regionally targeted ad for a small community

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi,

Basically I'm talking of a club of painters, mostly amateur/hobbists, with
some professional. Located in a small city. We're looking to attract
younger members (40-55+ of age). We will set up a facebook page to present
a good image of who we are. Currently we only have a webpage integrated
within a site with pages of many creative clubs and foundations.

Regards,
Martin E.
Marked as Best Answer.
Solution
Accepted by topic author Martin E
November 2016

Cost of regionally targeted ad for a small community

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭

In order to be able to promote your club with an AdWords campaign, you need a landing page which you have control of.  A Google+ page would work; or you could create one using a landing page service; a single-page website, etc. 

 

Especially in a small geographic area it is unlikely people will be actively searching for your club, so a search campaign isn't likely the best choice.  Sometimes that works when there is "keyword overlap" with people searching for other things, but that would likely only work in a wider geographical area. The best type of campaign is likely a display network campaign, properly targeted, to create awareness.  A video campaign might also work.  It is difficult to predict whether the economics would work out. 

Re: Cost of regionally targeted ad for a small community

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks very much for the advice given.
I think that a Facebook page with video, pictures, some text and chat
service might work well to attract a younger public. We'll see how it works
out.

Martin E.