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Cost of a call

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there

 

When I look at adwords ads on my mobile, I see some which are clearly call-only. However, the ads with call extensions - when someone calls on one of those, does the advertiser get charged at the CPC rate or the Pay Per Call rate?

 

Thanks

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by James_Clemens (Top Contributor)
October 2016

Cost of a call

Rising Star
# 2
Rising Star

Hi Philip,

 

Call extensions are part of a regular text ad. Any part of the ad that is clicked on will be charged the same, regardless of whether it results in a call or site visit. Keep in mind that the cost isn't fixed, as it is part of a live auction system with many variables.

 

 

Cost of a call

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

hi philip, 

 

You will be charged the CPC rate. 

 

regards, 

Zaby

 

Cost of a call

Badged Google Partner
# 4
Badged Google Partner

Hello @Philip L,

You are charged for clicks.

 

See this discussion.

Regards,

Syed Sayem Mustafa