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Cost calculation explanation required

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Default CPC is 1

 

then How cost can be 815 on 7 clicks 

 

 

cost

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Awais A
September 2015

Re: Cost calculation explanation required

Collaborator ✭ ☆ ☆
# 4
Collaborator ✭ ☆ ☆
This probably happens because of two reasons, the first reason Amy has discussed. The second reason is that you may have specified individual bids for your keywords; in that case, your keywords bids override any other bids in the account including the ad group bid.

Adjust Keyword bids:
https://support.google.com/adwords/answer/2472712?hl=en

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Re: Cost calculation explanation required

Top Contributor
# 2
Top Contributor
The default is simply a bid. Your average CPC will almost always be less than you bid.

Re: Cost calculation explanation required

Participant ✭ ✭ ☆
# 3
Participant ✭ ✭ ☆
Hey Awais,

The price you pay should never be higher than the CPC than your bid. That said, there are a few different settings that have an impact. Are you using bid modifiers for device, location, or time of day? If so, they would cause your bid to increase in the corresponding auctions.

If not, have you made bid changes recently? If so, this data could include previous history before your bid was decreased to Rs1.

Hope this helps! I'm interested to hear more Smiley Happy
Marked as Best Answer.
Solution
Accepted by topic author Awais A
September 2015

Re: Cost calculation explanation required

Collaborator ✭ ☆ ☆
# 4
Collaborator ✭ ☆ ☆
This probably happens because of two reasons, the first reason Amy has discussed. The second reason is that you may have specified individual bids for your keywords; in that case, your keywords bids override any other bids in the account including the ad group bid.

Adjust Keyword bids:
https://support.google.com/adwords/answer/2472712?hl=en