Conversions in adwords
hi my adwords campaign is showing conversions but how do I know what that conversion represents? In our google analytics we have two conversion goals set up number of page views and email sign ups. But I don;t know where to look to which of these goals the adwords campaign is reporting on
At the top of the campaign, ad group or keywords tabs is a button called Segment.
Choose Conversions > Conversion Name
Then you will see the names of the conversions, which should be the same names as in Analytics.
It works best if you have selected just search, or just display campaigns, at the top left of the page.