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Conversion tracking of display network ads for apps

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# 1
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Hi,

we are running adwords campaigns for apps. We use App promotion ads as well as Display network within apps. However, we would like to use also Display network within websites, which users browse through their smartphones or tablets.

 

We would like to know, that if we wanted to measure conversion as a download of an app from app store, how to set conversion tracking? If I use the app store website as a destination URL of the ad, would it measure conversions automatically? Or do I need to include a code somewhere? But where?

 

Many thanks.

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Re: Conversion tracking of display network ads for apps

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# 2