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Conversion Tracking

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# 1
Visitor ✭ ✭ ✭
 Does anyone know what the following means?
"Mismatch of conversion label in <script> tag and <noscript> tag."
We have added the code to our conversion page, conversions are being counted but my Google Tag Assistant says that this is a critical error we need to fix.
Any help would be appreciated. 
2 Expert replyverified_user

Conversion Tracking

Top Contributor
# 2
Top Contributor

Hi Don S,

I can't give you specific help on this without seeing the actual code. In the AdWords conversion code, there are basically 2 sections, one for Javascript enabled browsers and another for browsers with no Javascript or Javascript disabled. The second part is between the <noscript> tags.

Both parts will define the conversion label. That label determines which conversion action is recorded in your account. The google_conversion_label value must match the part of the img tag src that follows "label=".

Since conversions are being counted, and assuming attributed to the proper conversion action, I would venture to say the value of google_conversion_label is correct. Make sure the label in the img tag is the same as that value. I'd copy from google_conversion_label and paste it into the img src.

Best of Luck!




petebardo -- Deadhead doing AdWords

Re: Conversion Tracking

Rising Star
# 3
Rising Star

Hey Don,


There are two parts of the full AdWords conversion code; script and noscript. The noscript portion is the same as the script portion, however it will function on webpages where there are policies against using JavaScript. Most website analytics and conversion tags have both options, and the JavaScript option is better because it can provide more details about the user. If you are currently tracking conversions then the noscript portion is likely unnecessary.


Your issue specifically involves matching the conversion label ids in both portions of the tag. I've taken a sample conversion tag and highlighted the portions that need to match regarding this issue.kijokh.png

Hope that helps

Jim Vaillancourt, AdWords Rising Star, LinkedIn
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