Hi Don S,
Both parts will define the conversion label. That label determines which conversion action is recorded in your account. The google_conversion_label value must match the part of the img tag src that follows "label=".
Since conversions are being counted, and assuming attributed to the proper conversion action, I would venture to say the value of google_conversion_label is correct. Make sure the label in the img tag is the same as that value. I'd copy from google_conversion_label and paste it into the img src.
Best of Luck!
Re: Conversion Tracking
Your issue specifically involves matching the conversion label ids in both portions of the tag. I've taken a sample conversion tag and highlighted the portions that need to match regarding this issue.
Hope that helps
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