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Conversion Label

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# 1
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Hi there,



Its me again. Smiley Happy Heres the thing, when I go to the our Remarketing Tag (Shared Library > Audiences > Remarketing Tag), the code body doesn't include the conversion Label. However, when we send the remarketing tag to the team responsible for setting them up, after checking with chrome tag assistant, our remarketing tag has a conversion label, and they are different per website! One site doesn't even have a conversion label. Please see screenshot to see what Im referring to:





Re: Conversion Label

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# 2
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On top you will see the remarketing tags of 2 websites (using chrome tag assistant). Now, my questions:


1. Why do we have conversion labels if our remarketing tag under shared library doesn't have 1?


2. Why is the value of the conversion label for website 1 different from website 2?


3. On website 2, why is there a conversion currency?


I want to make sure the person responsible for this one is doing things correctly. Please enlighten. Thank you.



Ed. Smiley Happy