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Conversion 1-per Click V/s Conv. Many Per Click

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

If a user searchs for one particular keyword and converted on landing page, adwords counts conv. 1 per click. If the same user comes back within 30 days and searches for same keyword and clicked on same ad and converted again, will this be counted as conv. 1 per click or conv. many per click?

1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: Conversion 1-per Click V/s Conv. Many Per Click

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

Hi

1. If user clicks on keyword "xyz" and converts and clicks on same or any other keyword and converts again in 30 days then those 2 will be counted as diffrent conversions. Which means 1 per click

2. If user clicks on keyword "xyz" and converts and returns to website without clicking on any ad then it will go under many per click

Ref:

Types of conversions

There are two ways to count conversions with Conversion Tracking: 1-per-click and many-per-click. You can select the metric that's most useful for you when you set up Conversion Tracking.

  • Conversions (1-per-click)
    Conversions (1-per-click) count a conversion for every AdWords ad click resulting in a conversion within 30 days. This means if more than one conversion happens following a single ad click, conversions after the first will not count. This metric is useful for measuring conversions approximating unique customer acquisitions such as leads and sign-ups.

     

  • Conversions (many-per-click)
    Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click. Conversions (many-per-click) will count multiple conversions per click. This metric is useful for measuring conversions that are valuable every time they happen such as purchases.

 

Regards

Nik

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

View solution in original post

Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: Conversion 1-per Click V/s Conv. Many Per Click

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

Hi

1. If user clicks on keyword "xyz" and converts and clicks on same or any other keyword and converts again in 30 days then those 2 will be counted as diffrent conversions. Which means 1 per click

2. If user clicks on keyword "xyz" and converts and returns to website without clicking on any ad then it will go under many per click

Ref:

Types of conversions

There are two ways to count conversions with Conversion Tracking: 1-per-click and many-per-click. You can select the metric that's most useful for you when you set up Conversion Tracking.

  • Conversions (1-per-click)
    Conversions (1-per-click) count a conversion for every AdWords ad click resulting in a conversion within 30 days. This means if more than one conversion happens following a single ad click, conversions after the first will not count. This metric is useful for measuring conversions approximating unique customer acquisitions such as leads and sign-ups.

     

  • Conversions (many-per-click)
    Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click. Conversions (many-per-click) will count multiple conversions per click. This metric is useful for measuring conversions that are valuable every time they happen such as purchases.

 

Regards

Nik

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Conversion 1-per Click V/s Conv. Many Per Click

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Hi Anurag,

 

"If a user searchs for one particular keyword and converted on landing page, adwords counts conv. 1 per click."

 

Conversion (1-per-click) = 1

Conversion (many-per-click) = 1

 

"If the same user comes back within 30 days and searches for same keyword and clicked on same ad and converted again"

 

Conversion (1-per-click) = 1

Conversion (many-per-click) = 2

 

Here is an article on it (http://support.google.com/adwords/bin/answer.py?hl=en&answer=1722022).

 

Hope this helps.

 

-Neeti

- Neeti Ghildiyal
@NeetiGhildiyal | SMG Convonix | Join Us - Facebook | Twitter | LinkedIn

Re: Conversion 1-per Click V/s Conv. Many Per Click

Explorer ✭ ☆ ☆
# 4
Explorer ✭ ☆ ☆

Hey,

 

To add to what Neeti said in her post above, on an eCommerce website, the following scenario can also occur:

 

1. User comes to the website

2. He buys a product (transaction is complete)

3. On the Thank You page, he is given the option to 'Shop More'

4. He clicks on that and buys another product

 

This could lead to 1 one-per-click conversion and 2 many-per-click conversions as the conversion code on the Thank You page ran twice.

 

To sum it all, if a user completes one transaction after clicking through, it will be 1 one-per-click conversion and the many-per-click conversion value will depend on the number of times the conversion code ran.

 

Regards,

Heta

Heta
- Paid Search Marketing | www.convonix.com