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Confusion about ad groups.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
I am creating a new google adward campaign
Campaign Name : Mens Shirts
Ad Group : Mens Shirts
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Keywords :
+mens +shirts

is inuff or i can add two more keywords +formal +casual

means like

+mens +formal +casual +shirts

or i should create new ad group for formal or casual shirts ?

what will be the best ?
1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Praveen P

Confusion about ad groups.

Top Contributor
# 2
Top Contributor

Create the new Ad Group for "+mens +formal +casual +shirts"

And add the Formal and Casual as negative in the previous ad group.

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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Confusion about ad groups.

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you sir for your reply.
I have created  a campaign..
Campaign Name : Mens Shirts
Ad Group : Mens Shirts
Keywords : +mens +shirts

2nd ad group : Mens Formal Shirts
Keywords : +mens +formal +shirts

3rd ad group : Mens Casual Shirta
Keywords : +mens +casual +shirts

Now i have set negative keywords as campaign level..


Negative Keywords : mens, formal, casual, shirts

is this ok ? or anything wrong ? please suggest.