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Confusing traffic forecasts given search volume

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Everyone,

 

I was wondering if anyone here has the knowledge experience to help me:

 

Using the keyword planner tool, I've queried search volume for a keyword I'm interested in and I see this:

 

keyword search volume.PNG

 

As you can see volume is significant . However, when I then click "review plan" and look at forecasts of clicks when advertising I only see this:

 

forecast clicks.PNG

Please could someone help explain this number of impressions and clicks? I have no idea how it can be so low. Also, if you search Google for this keyword there are no ads, only organic results. It is not a restricted category.

 

Many Thanks in Advance!

2 Expert replyverified_user
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Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
January 2016

Re: Confusing traffic forecasts given search volume

Top Contributor
# 2
Top Contributor

Hi @Jack J;

Search volume is the raw data. The volume of searches in the locations targeted.

Daily forecasts are estimates, based on your account and campaign past performances: the system gives an estimate  of the expected campaign performance. 

Note: this is a statistical estimate. And the margin of error could be high. I personally rely only on the search volume data and cost.

Read more:

Understanding your Keyword Planner statistics and traffic forecasts

https://support.google.com/adwords/answer/3022575?hl=en

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
January 2016

Re: Confusing traffic forecasts given search volume

Top Contributor
# 2
Top Contributor

Hi @Jack J;

Search volume is the raw data. The volume of searches in the locations targeted.

Daily forecasts are estimates, based on your account and campaign past performances: the system gives an estimate  of the expected campaign performance. 

Note: this is a statistical estimate. And the margin of error could be high. I personally rely only on the search volume data and cost.

Read more:

Understanding your Keyword Planner statistics and traffic forecasts

https://support.google.com/adwords/answer/3022575?hl=en

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Confusing traffic forecasts given search volume

[ Edited ]
Participant ✭ ✭ ☆
# 3
Participant ✭ ✭ ☆

As you said - there is no ads when you search for this keywords. So I think Google doesn't have enough data and can't predict impressions, clicks and cost of ads.

And take a note that you are looking at daily forecast not monthly. When you change for monthly the numbers will rise. There will be still a huge disproportion but either way it's better to change it.

Re: Confusing traffic forecasts given search volume

Top Contributor
# 4
Top Contributor
Hi Jack J,

I would caution you, there are very rarely keywords that have not been tried by other advertisers. No ads on a page does not mean cheap clicks. More often, it means other advertisers have tried this keyword with little success. The recommended bid is $,.35, your bid is $.20.

This likely all adds up to a low impression count.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords