Confused about bid estimate in Keyword Planning tool
I am confused about the bid estimate in the keywords planning tool. I am uploading a file of about 500 keywords and each keyword will have a different bid amount. I'm not sure why I am being asked to enter a single bid estimate for a file of many keywords. What does this mean?
Re: Confused about bid estimate in Keyword Planning tool
Check if you are using Auto-CPC as your bidding strategy for your Campaign. Choose your specific Campaign first and click on Settings Tab -> Check your Bid Strategy. Edit your bidding strategy to see if you have "AdWords will set my bids to help maximize clicks within my target budget" or "I'll manually set my bids for clicks".
If you are using the first option (AUTO CPC), you can only set "CPC bid limit" for your campaign. If you want to choose various adgroup specific bids and/or keyword specific bids, you should first switch to "I'll manually set my bids for clicks" strategy first.