AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
1.5K members online now
1.5K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

Confused about Landing Page Quality Score

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

How exactly does a landing page get it's quality score? Does someone at Google actually look at the page, or is there some algorithm that counts keywords or something?

 

I'm very confused how some of my keywords get Above Average landing page scores, while others that in my opinion should get the same, get Average.

 

I'm doing AdWords for a music school. They offer multiple instruments, including violin and drums. These instruments and several others are listed on the landing page, and yet the keyword "violin lessons" gets an Above Average landing page score, while "drum lessons" gets Average.

 

I then created a landing page dedicated to drum lessons, with more information specific to drum lessons and a photo of a student taking a drum lesson. I did this two weeks ago and that keyword still has a landing page score of Average. If a landing page dedicated to a keyword, which includes everything a person would be looking for when Googling that keyword, how could that landing page be "Average".

 

Here's a link to that page if it helps. http://www.dextermusic.com/drums

 

Thanks!

1 Expert replyverified_user

Re: Confused about Landing Page Quality Score

Top Contributor
# 2
Top Contributor
Hi Dexter B,

This is one of the great mysteries of the AdWords system. Google doesn't really tell us how the landing page score is calculated. We do know it's a combination of automated systems and manual review. It doesn't seem to be related to keywords appearing on a page.

One thing I did notice is you are collecting personal information on the landing page. You really should have a privacy statement on your site, and a link to that statement on pages where you collect such data.

That's about all I can suggest.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

Re: Confused about Landing Page Quality Score

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
Thanks Pete.

So I'm out of luck on even knowing how to improve a landing page score. :/

Thanks for the tip on the privacy statement.

Re: Confused about Landing Page Quality Score

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
I have all kinds of messages on my diagnostics tab, and my account has been suspended....I didn't even do anything but open the app up! I have NO idea what to do!