Confused about Landing Page Quality Score
How exactly does a landing page get it's quality score? Does someone at Google actually look at the page, or is there some algorithm that counts keywords or something?
I'm very confused how some of my keywords get Above Average landing page scores, while others that in my opinion should get the same, get Average.
I'm doing AdWords for a music school. They offer multiple instruments, including violin and drums. These instruments and several others are listed on the landing page, and yet the keyword "violin lessons" gets an Above Average landing page score, while "drum lessons" gets Average.
I then created a landing page dedicated to drum lessons, with more information specific to drum lessons and a photo of a student taking a drum lesson. I did this two weeks ago and that keyword still has a landing page score of Average. If a landing page dedicated to a keyword, which includes everything a person would be looking for when Googling that keyword, how could that landing page be "Average".
Here's a link to that page if it helps. http://www.dextermusic.com/drums
Re: Confused about Landing Page Quality Score
This is one of the great mysteries of the AdWords system. Google doesn't really tell us how the landing page score is calculated. We do know it's a combination of automated systems and manual review. It doesn't seem to be related to keywords appearing on a page.
One thing I did notice is you are collecting personal information on the landing page. You really should have a privacy statement on your site, and a link to that statement on pages where you collect such data.
That's about all I can suggest.
Best of Luck!