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Competitors using our brand name in PPC advertising

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# 1
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Where can we report our competitors using our brand name as a keyword in their PPC campaigns?

 

See images below- any advice/guidance would be appreciated- thanks

 

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Accepted by Archit (Rising Star)
July

Competitors using our brand name in PPC advertising

[ Edited ]
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# 2
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Hi Laura

 

Competitors are allowed to bid on your company's name, unless they are misrepresenting you by having your brand name in their ad copy or extensions.

 

If they are misrepresenting you, the trademark owner, you can submit a complaint form: https://services.google.com/inquiry/aw_tmcomplaint

Please also read the trademark policies here for more details: https://support.google.com/adwordspolicy/answer/6118 Note that this would only affect advertisers that include your brand in the ad copy, not those who bid for your keywords.

 

If your concern is having competitors taking up impression share, I would suggest you bid your own company's name. In this case, you would have an advantage over them in terms of CPC, because your ad is more relevant and will have a higher Quality Score. Even a relatively low bid would usually bring you to the top position. Competitors who buy your brand terms generally pay a much higher price than yourself. With a paid ad, you also have an advantage of customizing your ad that highlights your benefits or features that your competitors don't.

 

 

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Marked as Best Answer.
Solution
Accepted by Archit (Rising Star)
July

Competitors using our brand name in PPC advertising

[ Edited ]
Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Hi Laura

 

Competitors are allowed to bid on your company's name, unless they are misrepresenting you by having your brand name in their ad copy or extensions.

 

If they are misrepresenting you, the trademark owner, you can submit a complaint form: https://services.google.com/inquiry/aw_tmcomplaint

Please also read the trademark policies here for more details: https://support.google.com/adwordspolicy/answer/6118 Note that this would only affect advertisers that include your brand in the ad copy, not those who bid for your keywords.

 

If your concern is having competitors taking up impression share, I would suggest you bid your own company's name. In this case, you would have an advantage over them in terms of CPC, because your ad is more relevant and will have a higher Quality Score. Even a relatively low bid would usually bring you to the top position. Competitors who buy your brand terms generally pay a much higher price than yourself. With a paid ad, you also have an advantage of customizing your ad that highlights your benefits or features that your competitors don't.

 

 

Competitors using our brand name in PPC advertising

Rising Star
# 3
Rising Star

Also, when your is made from generic keywords, just because their ads are showing for the search, doesn't mean they are bidding on that precise keyword.

 

For example bidding on "get me online" could show ads for "getyouonline" searches.

 

(but yes, they probably are bidding on your brand - it is a common practice).