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Competitors adgroup

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone!

What's the best pratice to creating adgroups for targeting competitors?
One adgroups for each competitor or just one single adgroup?

 

1 Expert replyverified_user
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Marked as Best Answer.
Solution
Accepted by topic author Sara C
September 2015

Re: Competitors adgroup

Top Contributor
# 2
Top Contributor
Hi Sara,

Welcome to the community! Everyone must be having a different strategy when it comes to target competitor. I prefer altogether a separate campaign with separate adgroup for each competitor. Different competitors needs different bid adjustments as some competitors bids on their brand names, some doesn't. Some are very popular, some are not. Sometimes needs a different adcopy too. But I never write negative thoughts about competitors in adcopy, I always refrain writing negative adcopy.

Thanks
Neha
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Sara C
September 2015

Re: Competitors adgroup

Top Contributor
# 2
Top Contributor
Hi Sara,

Welcome to the community! Everyone must be having a different strategy when it comes to target competitor. I prefer altogether a separate campaign with separate adgroup for each competitor. Different competitors needs different bid adjustments as some competitors bids on their brand names, some doesn't. Some are very popular, some are not. Sometimes needs a different adcopy too. But I never write negative thoughts about competitors in adcopy, I always refrain writing negative adcopy.

Thanks
Neha
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Competitors adgroup

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Neha!

I've thought that the bidding strategy could have been involved.

Thank you for your help!!