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Competitor copying adwords advertisements trying to pass themselves off as my company

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Not sure where to put this.

 

There is a local competitor who, up until recently, was running an illegal business from his house with no licenses. He opened a "suite" under his "mom's" name, he is unable to due to past criminal activity.

 

He copies my ads word for word and puts his phone number. I am losing a ton of business because customers rely on my ad being at the top of the list. I have spent a ton of money with google ads in the last 2 years and am not sure why I am not being backed up on this.

 

I even reported it because he was copying my google maps listing and putting his address and phone number so the maps listing would pull up when someone searched for me and submitted roughly 20-30 complaints over the course of the last year. This is completely unacceptable. Posing as another business IS illegal. I can't go around saying I'm Dell.

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Competitor copying adwords advertisements trying to pass themselves off as my company

Follower ✭ ✭ ☆
# 7
Follower ✭ ✭ ☆

Hi VegasGameRepair,

 

Sounds frustrating--I'm glad you've raised the issue.

 

For the Maps issue, you best bet is to escalate to the Maps team via the "Report a problem" link in the bottom left corner of the maps.google.com.

 

In terms of your AdWords ads, Zee is right in that we don't have a policy against copycats per se unless they're in violation of a trademark that you've filed with Google.  You can read more about how to do that here.

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Re: Competitor copying adwords advertisements trying to pass themselves off as my company

Top Contributor
# 2
Top Contributor

I am not absolutely sure about what exactly is being copied. Does the guy use your company name or trademarked term in his ad copy?

Re: Competitor copying adwords advertisements trying to pass themselves off as my company

Zee Community Manager
Community Manager
# 3
Zee Community Manager
Community Manager

Hi VegasGameRepair

 

Can you please confirm if this is a TM issue? Is he using your company name? I will try to get some help, but I need you to explain what exactly is your competitor doing.

 

Thanks,

Zee 

Zee
G+

Re: Competitor copying adwords advertisements trying to pass themselves off as my company

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

He is using the same ad text as me. He copies and pastes the exact same text from my ads to his to mirror it so he looks like my company. The titles he uses for his ads are identical. It's confusing to the customer. I have had TONS of calls complaining about services being offered because people think I'M THE COMPETITOR. He has a horrible reputation in town and has been copying my google maps listings with company names and services to make it look like he isn't his own company anymore.

Re: Competitor copying adwords advertisements trying to pass themselves off as my company

Top Contributor
# 5
Top Contributor

Gut feeling is if you are located in the US Google will not be able to help you unless it's a TM issue. However, let's wait for what Zee can tell us after all she is on the spot in MTV.

Re: Competitor copying adwords advertisements trying to pass themselves off as my company

Zee Community Manager
Community Manager
# 6
Zee Community Manager
Community Manager

Hi VegasGameRepair

 

Let me ask one of the policy specialists. 

 

Thanks for your patience.

 

Zee

Zee
G+
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Competitor copying adwords advertisements trying to pass themselves off as my company

Follower ✭ ✭ ☆
# 7
Follower ✭ ✭ ☆

Hi VegasGameRepair,

 

Sounds frustrating--I'm glad you've raised the issue.

 

For the Maps issue, you best bet is to escalate to the Maps team via the "Report a problem" link in the bottom left corner of the maps.google.com.

 

In terms of your AdWords ads, Zee is right in that we don't have a policy against copycats per se unless they're in violation of a trademark that you've filed with Google.  You can read more about how to do that here.

Re: Competitor copying adwords advertisements trying to pass themselves off as my company

Participant ✭ ☆ ☆
# 8
Participant ✭ ☆ ☆

Confuse them. Run 10 or more ads per ad group. Set your ad rotation to more evenly.

Re: Competitor copying adwords advertisements trying to pass themselves off as my company

Top Contributor
# 9
Top Contributor

Confuse them even further: run one campaign with a set of ads as you're running it now, and another campaign with his IP blocked (if you can find it). Hopefully he's using Google search to find and copy your ads, and not the Ad Preview Tool.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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