Competing against the big players
So I'm currently working with a client who is set to launch a mobile app which will help trades people with invoices and quotes.
My problem is:
- Competition is high
- CPC. for relevant keywords is expensive
What strategy would you recommend adopting to reach people who are keen to download this app?
Maybe a good start would be if anyone has any recommendations on the type of campaign? e.g. Display, search or remarketing?
There is definitely a use for this mobile app, it's just competition is tough.
Thanks for your help.
Re: Competing against the big players
Thanks @David Kyle Would you recommend using display rather than search, even if you know that people are searching for your keywords?
That's what I was trying to clarify with this post. I understand you said that display is good for brand awareness, but maybe I should have clarified that the objective is more about driving people to download the app.
Hope that makes sense? Thanks for your help