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Compare between Analytics and Adwords

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hello,

 

Is there any way or tool for comparing between Analytics and Adwords?

(Clicks on Adwords against the session count on Analytics)

 

Thanks Smiley Happy

1 Expert replyverified_user

Re: Compare between Analytics and Adwords

Google Employee
# 2
Google Employee

Hi Eitan,

 

Thanks for posting! As far as I'm aware, there is no tool to compare Analytics and AdWords metrics. 

 

Has anyone else on the Community ever come across such a tool before? 

 

If you're looking for more information about potential discrepancies between AdWords and Analytics, this article is useful: http://goo.gl/CXR8f .

 

I hope this helps! 

Re: Compare between Analytics and Adwords

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
I have checked discrepancies between adwords and analytics for a long time.
This is more than that. Adwords has clicks which is not shown at analytics
side (at specific hour there were 3 clicks at adwords and zero at
analyitics.
Since I wrote algoriithm of tracing clicks same as analytics, I have
realized that there are many missed clicks (but not all of them).

An assumption of that link you gave is something wrong with the analytics
script.
Maybe there is long time consuming, or blocking at the servers proxies.

I need some diagnostics for the server and scripts.

Every day I check the clicks on adwords and compare it to the analitics
side, that's why I am looking for such tool.

Thanks.

Re: Compare between Analytics and Adwords

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭
Hey Eitan,

The best way to look into any issues you are having would be to link both accounts. this ensures that data is reported more accuratetly.

Furthermore, data is not real time and can have a delay of up to 24hrs. with the case of clicks and impressions, you may find that adwords is reporting them after 3 hrs whereas analytics only after 24hrs. Ensure you have accounted for reporting delay.

I would still suggest linking the 2 accounts

Re: Compare between Analytics and Adwords

Follower ✭ ✭ ☆
# 5
Follower ✭ ✭ ☆
I didn't understand.
What did you mean in linking both accounts, and how can I do so.

Thanks Smiley Happy
Marked as Best Answer.
Solution
Accepted by topic author Eitan M
September 2015

Re: Compare between Analytics and Adwords

Participant ✭ ✭ ✭
# 6
Participant ✭ ✭ ✭
You can find out all about linking your adwords account with your analytics account here:
https://support.google.com/adwords/answer/1704341?hl=en