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Close Variants

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Does the below keywords are considered as same when close variant is included ?

 

Keywords are - 1. hotel management system software

                       2. hotel management systems software

 

Please advice.

 

Thanks,

Davis

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Close Variants

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
HI Dave,

That would be considered a close variant.

Close variants can include any of the following:
misspellings,
singular and plural forms,
acronyms,
stemmings (such as floor and flooring),
abbreviations,
accents.

hope this helps

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Davis
September 2015

Re: Close Variants

Participant ✭ ✭ ✭
# 7
Participant ✭ ✭ ✭
Hi Davis,

Not sure I am grasping your question so I will answer both meanings.

If you are asking if adwords will consider foreign languages as close variants then the answer is no, ceterus paribus. In other words a non-english word will not be matched to your english keywords as a close variant.

If you are asking whether non-english languages will contain close variants, then yes those rules apply irrespective of language.

hope this helps

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Close Variants

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
HI Dave,

That would be considered a close variant.

Close variants can include any of the following:
misspellings,
singular and plural forms,
acronyms,
stemmings (such as floor and flooring),
abbreviations,
accents.

hope this helps

Re: Close Variants

Top Contributor
# 3
Top Contributor

Quick addition to Clynton's reply: I would avoid using broad match with long tail keywords

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Close Variants

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆
Thanks Clyton

Re: Close Variants

Follower ✭ ✭ ☆
# 5
Follower ✭ ✭ ☆
Thanks Moshe

Re: Close Variants

Follower ✭ ✭ ☆
# 6
Follower ✭ ✭ ☆
Hi Clynton,

Does other languages also applicable for close variants?

Thanks,
Davis
Marked as Best Answer.
Solution
Accepted by topic author Davis
September 2015

Re: Close Variants

Participant ✭ ✭ ✭
# 7
Participant ✭ ✭ ✭
Hi Davis,

Not sure I am grasping your question so I will answer both meanings.

If you are asking if adwords will consider foreign languages as close variants then the answer is no, ceterus paribus. In other words a non-english word will not be matched to your english keywords as a close variant.

If you are asking whether non-english languages will contain close variants, then yes those rules apply irrespective of language.

hope this helps

Re: Close Variants

Follower ✭ ✭ ☆
# 8
Follower ✭ ✭ ☆
Thanks Clynton. I was asking about non-english langauages.

Davis

Re: Close Variants

Participant ✭ ✭ ✭
# 9
Participant ✭ ✭ ✭
Glad I could help!