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Close Variants

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Does the below keywords are considered as same when close variant is included ?

 

Keywords are - 1. hotel management system software

                       2. hotel management systems software

 

Please advice.

 

Thanks,

Davis

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Close Variants

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
HI Dave,

That would be considered a close variant.

Close variants can include any of the following:
misspellings,
singular and plural forms,
acronyms,
stemmings (such as floor and flooring),
abbreviations,
accents.

hope this helps

Re: Close Variants

Top Contributor
# 3
Top Contributor

Quick addition to Clynton's reply: I would avoid using broad match with long tail keywords

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Close Variants

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆
Thanks Clyton

Re: Close Variants

Follower ✭ ✭ ☆
# 5
Follower ✭ ✭ ☆
Thanks Moshe

Re: Close Variants

Follower ✭ ✭ ☆
# 6
Follower ✭ ✭ ☆
Hi Clynton,

Does other languages also applicable for close variants?

Thanks,
Davis
Marked as Best Answer.
Solution
Accepted by topic author Davis
September 2015

Re: Close Variants

Participant ✭ ✭ ✭
# 7
Participant ✭ ✭ ✭
Hi Davis,

Not sure I am grasping your question so I will answer both meanings.

If you are asking if adwords will consider foreign languages as close variants then the answer is no, ceterus paribus. In other words a non-english word will not be matched to your english keywords as a close variant.

If you are asking whether non-english languages will contain close variants, then yes those rules apply irrespective of language.

hope this helps

Re: Close Variants

Follower ✭ ✭ ☆
# 8
Follower ✭ ✭ ☆
Thanks Clynton. I was asking about non-english langauages.

Davis

Re: Close Variants

Participant ✭ ✭ ✭
# 9
Participant ✭ ✭ ✭
Glad I could help!