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Clicks 0 after changing Display URL

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi,

 

I was getting good clicks and CTR. Last day I changed Display URL and now there is no click at all. May I know what could be the possible reason of this? Smiley Sad

 

Thanks,

2 Expert replyverified_user

Re: Clicks 0 after changing Display URL

Top Contributor
# 2
Top Contributor
Hi Jack,

Welcome to the AdWords Community Smiley Happy
If you are talking about no clicks, may I know how many Impressions your campaigns has received. But there could be two reasons:-

After changing the Display URL, your keywords might have lost QS, ultimately you are now facing poor average positions. Check whether avg position is getting worsen after changing the URL.

It is also the chances that your ads with old Display URL would have been eye catching and users click on your ads.

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Clicks 0 after changing Display URL

Top Contributor
# 3
Top Contributor
I know this might be obvious but also check that the new ad - since when you make a change the ad is new - has not been disapproved for any reason...