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Choosing of bid for an ad in google

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# 1
Visitor ✭ ✭ ✭
I want to know which is the best method to select bid for an ad..please explain in detail in calculating and selecting bid.
1 Expert replyverified_user
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Choosing of bid for an ad in google

Top Contributor
# 2
Top Contributor
Hi Sindhu
This is a very open question and unfortunately, there's no exact answer that I can give you other than "what it's worth to you".

Google has done a really REALLY good job with their help center documentation on this very topic though so they can guide you through understanding and setting bids according to what matters to you.

I'd start with these documents, in order.
https://support.google.com/adwords/answer/2459326?hl=en
https://support.google.com/adwords/answer/2471184?hl=en
https://support.google.com/adwords/answer/2375454?hl=en
https://support.google.com/adwords/answer/2470105?hl=en

Once you've read those articles, you'll be able to answer this for yourself as that's the only way TO answer this question I'm afraid.

If you're not sure of anything in the linked documents, let me know.

Re: Choosing of bid for an ad in google

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks.