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Choosing Effective Keywords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

We are an Independent restaurant in Greenford, London. We serve Indian as well as Nepalese Cuisines

 

My ad is not generating clicks. What could be the reason??

 

I did not find the keyword planner very helpful.Please help me to choose the effective keywords.

 

Raj

1 Expert replyverified_user

Re: Choosing Effective Keywords

Rising Star
# 2
Rising Star

Good morning.

 

For a very local business trying to attract customers in a small geographic area, AdWords Express can be a very good solution. Instead of picking keywords, you select one or more categories for your business, from pre-defined lists that the program offers. The program then takes care of figuring out when to serve your ads.

 

There are many fewer options and choices in AdWords Express--the software does most of the choosing and optimization, so you have less control. On the other hand, I've had very local clients who have had a lot of success--getting to an audience in a very smal geographic area is not always simple with the full AdWords program.

 

You can learn more by looking at the AdWords Express Help center information.


Theresa
Google AdWords Top Contributor
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