Choosing Effective Keywords
We are an Independent restaurant in Greenford, London. We serve Indian as well as Nepalese Cuisines
My ad is not generating clicks. What could be the reason??
I did not find the keyword planner very helpful.Please help me to choose the effective keywords.
Re: Choosing Effective Keywords
For a very local business trying to attract customers in a small geographic area, AdWords Express can be a very good solution. Instead of picking keywords, you select one or more categories for your business, from pre-defined lists that the program offers. The program then takes care of figuring out when to serve your ads.
There are many fewer options and choices in AdWords Express--the software does most of the choosing and optimization, so you have less control. On the other hand, I've had very local clients who have had a lot of success--getting to an audience in a very smal geographic area is not always simple with the full AdWords program.
You can learn more by looking at the AdWords Express Help center information.
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