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Choose different language in a adgroup.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi can i use two different language in two different adgroup in a campaign? Say for example i want to promote two websites in two different countries. so i create two campaign for two webistes. And in each campaign i create two adgroups for two countries.(English,Italian.). Is this possible? or am i need to be more clear in my question.

1 Expert replyverified_user

Re: Choose different language in a adgroup.

Badged Google Partner
# 2
Badged Google Partner
Hello Sathish S,

Language settings are present only on campaign level. So if you want to target two languages in single Adwords account, you have to create two two campaigns each with its own language settings.

Setting language on ad group level is not possible.


Re: Choose different language in a adgroup.

Rising Star
# 3
Rising Star

Hi Sathish,


Language & Location targeting cannot be done at the ad group level, since these are campaign level features. In this case, I'd suggest one campaign per location and one per language, as it would be easier to manage. Also, you'd be able to allocate dedicated budgets and write language specific ads. So your account structure would look something like this:


Campaign 1: Website A=>Italian=> Location 1

Campaign 2: Website A=>English=> Location 2

Campaign 3: Website B=>Italian=> Location 1

Campaign 4: Website B=>English=> Location 2


Hope that helps, feel free to write back with questions.


Good luck,



Sumanth Sridhar