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Chinese hieroglyphs in Adwords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,
I wonder if there's any differences in using chineese hieroglyphs comparing to european languages ( Especially in Negative Keywords ).
Or any special features working with hieroglyphs  in general.
Hope for your detalied response.
Thank You)

Chinese hieroglyphs in Adwords

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi

There is a difference when you're using Chineese language - every character is counted as two traditional letters.

According to my knowledge Chineese language is much more complex and dealing with hieroglyphs you don't understand seems very hard. If I were you, I would ask for help some Chineese specialist

Chinese hieroglyphs in Adwords

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

I do want to ask chinese native speaker, but still have a question if the negative keywords work the same with hieroglyphs.

Chinese hieroglyphs in Adwords

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi, can you explain further about what you are trying to do? like you are not sure which are chinese characters and whether you should exclude them from your keyword lists? 

Chinese hieroglyphs in Adwords

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Let me clarify it a bit, i'am asking if there're any traps in work with hieroglyphs in adwords ( except difficulties in chinese in general ). I mean if the negative words work the same and so on.
Thank you.

Chinese hieroglyphs in Adwords

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Hi, if you are worried about Google may ignorantly put two similar (but different spelling) foreign/special keywords into a competition with each other, then this old post might be of your help: https://www.en.advertisercommunity.com/t5/Advanced-Features/Special-characters-in-Search-keywords/td...

Chinese hieroglyphs in Adwords

Explorer ✭ ✭ ☆
# 7
Explorer ✭ ✭ ☆

Dmitrij,

Answering your question:

there are many traps, because some signs have many meanings, together different meanings and also different meanings in different situations.