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Check pls the UTM

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can you check if the UTM compouned rightly, I've used it before and had distorded reports in GA ( In KEYWORDS report were utm + link instead of keywords )


{lpurl}?utm_campaign={campaignid}&utm_source=google&utm_medium=cpc&utm_content=kw:{keyword}|pos:{adposition}|src:{network}_{placement}|match:{matchtype}|device:{device}|geo:{loc_physical_ms}_{loc_interest_ms}|phrase:{targetid}|ad:{creative}|group:{adgroupid}

Check pls the UTM

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi Aleksandra,

 

Are you following the Google Analytics UTM Builder Tool - https://ga-dev-tools.appspot.com/campaign-url-builder/

 

If you are then, there is no parameter like  - utm_content=kw. Instead you should use utm_term=

This way it would be able to identify the keyword in analytics. Also, highly suggest you to not use device and other parameters. What you can instead do is link your Adwords Account to Analytics Account. Then you dont need to append the urls.

But incase if you dont want to, then you should look at using the Google Analytics Forum, to find out more about the other parameters which have been used by you.

 

Hope this helps.

Regards,

CP