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Character limit

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Everyone,


I have a question related to DKI. I read that DKI exceeds the character limits like if I am using a DKI in the title than it could exceed from a title limit 25.


So my question is how many charcters it could be exceeds? Is it any limit there or not?


Please help me to find the answer of it.






1 Expert replyverified_user

Re: Character limit

[ Edited ]
Badged Google Partner
# 2
Badged Google Partner

Marked as Best Answer.
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Character limit

Top Contributor
# 3
Top Contributor

Hi Saurabh,


I am with Thomas, Title can not exceed 25 characters be it DKI or normal adcopy. When you use DKI if the keyword that matches search query is of more than 25 characters, default text is being displayed in your adcopy title. 


We would surely like to see content where you have read that? Coz wrong information can harm advertisers and which is not right. 


I hope you are not adding DKI code characters when you talking about exceeding 25 characters limit i.e. {KeyWord:}


Adtitle will be as {KeyWord:25 or less character default text}


You may read more on DKI:

Dynamic Keyword Insertion – A Great Way To Increase CTR - But It’s Not Child’s Play


Hope that helps!




Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
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