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Changing match type with AdWords from broad to phrase

Collaborator ✭ ✭ ✭
# 1
Collaborator ✭ ✭ ✭

Hello,

 

In an account I encountered a lot of keywords with the following phrase format "+word1 +word2"

 

The owner told me that at one time he changed the BMM keywords to phrase using the interface and it left the results as they were. Should I create new keywords with the format "word1 word2" or is it ok to leave them as they are now ?

 

This is the setting that changes BMM to "weird phrase" and it makes those keywords "official as google has created them" Smiley Happy

 

changing-match-type-bmm.png

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Marked as Best Answer.
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Accepted by topic author Adrian B
September 2015

Re: Changing match type with AdWords from broad to phrase

Top Contributor
# 2
Top Contributor
Hi Adrian,

I've been encountering these for years. As I'm sure you're aware, once the quotation marks are added, the plus signs are ignored.

I can't see images here but I understand how this happens, when you just change a KW to phrase, it will not strip anything out, it will simply add quotes.

I do not believe that you're being impacted by the current condition of these keywords and you may have a little historical turbulence to deal with by changing them. That said, if you're just now taking on this account, there is no better time than now to make large scale changes.

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Adrian B
September 2015

Re: Changing match type with AdWords from broad to phrase

Top Contributor
# 2
Top Contributor
Hi Adrian,

I've been encountering these for years. As I'm sure you're aware, once the quotation marks are added, the plus signs are ignored.

I can't see images here but I understand how this happens, when you just change a KW to phrase, it will not strip anything out, it will simply add quotes.

I do not believe that you're being impacted by the current condition of these keywords and you may have a little historical turbulence to deal with by changing them. That said, if you're just now taking on this account, there is no better time than now to make large scale changes.

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Changing match type with AdWords from broad to phrase

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

Ok , thank you