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Changing Bid Strategy Type for Adgroup level only.

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# 1
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I have a Campaign that was set up using 'Conversion Optimizer' as its bid strategy on campaign level. However, for just one Ad Group in that campaign, I want the bid strategy to be Manual CPC. How do I do this?

 

I tried doing it using AdWords Editor Manual CPC, but it gave me an error.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Eric Gehler (Badged Google Partner)
September 2015

Re: Changing Bid Strategy Type for Adgroup level only.

Top Contributor
# 2
Top Contributor

Hi JJ P, you need to approach it from the other direction, as it were, rather than making one Group Manual CPC, you need to make the Campaign Manual CPC then apply a flexible bid strategy for Conversion Optimiser to all the Groups you want to use GCO.

 

So:

 

#1 - Create a Flexible Bid Strategy with the optimisation setting of your choice.

#2 - Set the Campaign to be Manual CPC.

#3 - Select all the Groups you don't want to be Manual CPC.

#4 - Apply your newly created Flexible strategy to those selected Groups.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

View solution in original post

Marked as Best Answer.
Solution
Accepted by Eric Gehler (Badged Google Partner)
September 2015

Re: Changing Bid Strategy Type for Adgroup level only.

Top Contributor
# 2
Top Contributor

Hi JJ P, you need to approach it from the other direction, as it were, rather than making one Group Manual CPC, you need to make the Campaign Manual CPC then apply a flexible bid strategy for Conversion Optimiser to all the Groups you want to use GCO.

 

So:

 

#1 - Create a Flexible Bid Strategy with the optimisation setting of your choice.

#2 - Set the Campaign to be Manual CPC.

#3 - Select all the Groups you don't want to be Manual CPC.

#4 - Apply your newly created Flexible strategy to those selected Groups.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits