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Can you use Adwords to promote a site that uses Adsense?

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have a site that utilizes AdSense and would like to advertise it using AdWords. Can I do that?

2 Expert replyverified_user

Can you use Adwords to promote a site that uses Adsense?

Top Contributor
# 2
Top Contributor

Hello;

If the goal was to drive traffic in order to gain from the difference in price between  AdSence click and AdWords click - (aka arbitrage) this would be a severe violation of both AdWords and AdSense policies.

If the site was a blog that also utilizes AdSense - this would be legit as long as the content has added value to users.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Can you use Adwords to promote a site that uses Adsense?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for the quick reply!  The site is a "freebie" blog that explains how to get stuff for free as well as frugal tips.

Can you use Adwords to promote a site that uses Adsense?

Rising Star
# 4
Rising Star

Hi William,

 

I wouldn't rate your chances. The expectation with AdWords is that you are promoting your own product or service. Without either, the assumption will be that your site exists to profit from AdSense.

 

 

Can you use Adwords to promote a site that uses Adsense?

Top Contributor
# 5
Top Contributor

I agree with @RobSkelton. Make sure that the primary goal is the content. And the content must have added value. 

Remember that  a bridge violation is a severe violation. If you were suspended changes of being reinstated would be  slim. I wouldn't take the risk.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Can you use Adwords to promote a site that uses Adsense?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Thanks so much for your input gentlemen!  It is greatly appreciated. WP