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Can we use Phone Number in Text Ad Copy instead of Call Extension?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can we use Phone Number in Text Ad Copy instead of Call Extension?

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author Chandan K
September 2015

Re: Can we use Phone Number in Text Ad Copy instead of Call Extension?

Participant ✭ ✭ ✭
# 2
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Hi Chandan K,

Welcome !

No ! You can't use phone number in you ad text.Your ad will disapprove.You have to use call extension

Marked as Best Answer.
Solution
Accepted by topic author Chandan K
September 2015

Re: Can we use Phone Number in Text Ad Copy instead of Call Extension?

Visitor ✭ ✭ ✭
# 3
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If some times we want to show our number multiple times in ad copy to get more phone call inquiry for our services or products. Why google has banned this?
Marked as Best Answer.
Solution
Accepted by topic author Chandan K
September 2015

Re: Can we use Phone Number in Text Ad Copy instead of Call Extension?

Top Contributor
# 4
Top Contributor
Hi Chandan,
First of all, think about it. Google will lose the click and the revenue! Second of all, it will reduce the CTR and quality score of your keywords causing your click prices of those that do click WAY up. Finally, you cannot track the calls with numbers in the ads, you can with call extensions.

If it makes you feel better, many of us here were against this policy change when it first came in. Now, I can see that there are more benefits than initially meets the eye, especially in terms of optimizing based on call conversion data.

Re: Can we use Phone Number in Text Ad Copy instead of Call Extension?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thank Shuva and Dave_Davis
It's you who makes very useful answer of my question.
Thanks
Chandan Kumar