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Can we create a Re-marketing campaign for search network

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# 1
Follower ✭ ☆ ☆

Can we create a Re-marketing campaign for search network or search and display network both?

1 Expert replyverified_user

Re: Can we create a Re-marketing campaign for search network

Follower ✭ ☆ ☆
# 2
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Hello Chetan,

Yes we do. These type of campaigns are known as RLSA campaigns [Remarketing List for Search Ads]. Create a normal search campaigns and add your remarketing audience in those search campaigns.
When the users from these audience will search the keywords which you are using in your account, then only your ad get triggered.
This is advised to get a higher position for RLSA campaigns to get better results.


thanks,
Manoj

Re: Can we create a Re-marketing campaign for search network

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hi Chetan,

You can use the audience collected in your Remarketing lists on the Search & Display Networks both (basis the list size on each).

On the search network, it is in the form of Remarketing List for Search Ads, wherein you target users who have visited you before and are now searching for keywords that you want your ads to appear on. You can show these users specific communication, take them to different landing pages, or simply bid higher for them. Similarly you can also choose to exclude users who have converted for you and you don't want them seeing your ads anymore.

On the GDN, you use these lists to target users by showing ads to them on websites they browse that are a part of the Display network.

Hope this helps.

Re: Can we create a Re-marketing campaign for search network

Top Contributor
# 4
Top Contributor

Hi Chetan,

 

Yes, you can. It is called RLSA - Remarketing List for Search Ads. Find more information here -  https://support.google.com/adwords/answer/2701222?hl=en

 

For remarketing campaign on display network, you can find information at the following URL - 

https://support.google.com/adwords/topic/3122874?hl=en&ref_topic=3121935

 

Also, you can use both campaigns in your account at the same time. 

 

Thanks
Ratan Jha


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