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Can we book impressions in a specific placement ilke in DFP?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

In DFP, we can book sponsorship campaigns (100% IS). Is there any possibility to do this in Adwords.. If not, why is this not available?

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Accepted by topic author Veeraraghavan V
September 2015

Re: Can we book impressions in a specific placement ilke in DFP?

Rising Star
# 4
Rising Star

Well, this would come under Reserve Buy. You'll have to can contact an agency get started.

Sumanth Sridhar

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Re: Can we book impressions in a specific placement ilke in DFP?

[ Edited ]
Rising Star
# 2
Rising Star

Hi there,

Are you asking if you can target specific placements/websites to advertise, or buy X number of impressions on particular websites? Booking/reserving placements wouldn't be available in AdWords, as AdWords ads are auction based. You can use managed placements to target websites which are a part of GDN. More info on managed placements here.

 

Good luck,

Sumanth

Sumanth Sridhar

Re: Can we book impressions in a specific placement ilke in DFP?

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Sumanth

Thanks for this!! I understand that it is auction based, but how do I buy 100% impressions for a particular website/placement on the Google Display network. Can I do it only through an agency, or an individual advertiser can also do it??

Marked as Best Answer.
Solution
Accepted by topic author Veeraraghavan V
September 2015

Re: Can we book impressions in a specific placement ilke in DFP?

Rising Star
# 4
Rising Star

Well, this would come under Reserve Buy. You'll have to can contact an agency get started.

Sumanth Sridhar

Re: Can we book impressions in a specific placement ilke in DFP?

Follower ✭ ✭ ✭
# 5
Follower ✭ ✭ ✭
You will have to contact the publisher to buy 100% impression or road block. Which as you mentioned the publisher serves through DFP, but that control is with Publisher.

What you get in adwords is through auction and winning 100% auction is most unlikely.